Reinventing the on-road electrification value proposition

Electromobility (eMobility) surrounds us. Numerous innovative equipment manufacturers are coming to market with electrification-related products. Vehicles are getting faster, batteries are becoming stronger, charging technologies are ever evolving, and a host of networks now exist to help with telemetry and data. Until recently, these groups have been siloed trying to commercialize their individual technologies. Ironically, however, they rely on one another to execute with success.'

Alta saw a need to help our customers streamline the buyer’s journey and answer this question: “We want to electrify our fleet, but we’re not sure where to start. Can you help?”

To electrify their fleet, customers need to become experts in five different workflows: Specifying infrastructure; installation and permitting; service solution for vehicles/infrastructure; leveraging incentives (federal, state, utilities); and peak demand balancing. This is a daunting task, made even more difficult by current workloads and talent shortages plaguing the industry.

Meet Alta’s “Total Solution” model, a proven formula we have followed in both our material handling and construction equipment markets. The eMobility space, while comparatively newer, is no different. Through this process, our team bundles these workflows, provides total-cost-of-ownership modeling and guides our customers through the entire process, from the initial call to turning the keys over.  

What is beneficial for the industry is also good for us. We have been on our own transition to electric with the purchase of two electric vans and a Nikola Tre BEV to replace gas and diesel trucks, and we’re installing DC chargers and Level 2 chargers at our headquarters in Livonia, Michigan. We are excited to share our ES&G commitment and help customers achieve their sustainability goals.

While Alta will start with the Class 8 tractor market, we are not stopping there. Our company envisions building this business unit out to support more classes of electrified on-road vehicles, leveraging an entire host of refueling technologies. These technologies include energy storage with DC/DC fast charging, DC fast charging with a hydrogen fuel cell generator, vehicle-to-grid charging, and hydrogen generation and distribution.

Driven by our guiding principles of invest in the best, mutual respect, one team, passion for excellence and customers for life, we believe that we are built for success. Alta’s customer-centric value proposition is what truly sets us apart in this industry.

Source: Crain's Detroit