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  • Material Handling
    • New Equipment
      • Low Level Access
      • RS Carriers
      • Scissor Lifts
      • Stock Pickers
      • Telehandlers
      • Carpet Extractors
      • Floor Machines
      • Scrubbers
      • Specialty Products
      • Sweeper-Scrubbers
      • Sweepers
      • Vacuums
      • Forklifts - 3 Wheel Electric
      • Forklifts - 4 Wheel Electric
      • Container Handlers
      • Electric Walkie
      • Forklifts - High Capacity
      • Forklifts - Internal Combustion
      • Multi-Directional Forklifts
      • Forklifts - Narrow Aisle
      • Order Pickers
      • Pallet Movers
      • Rough Terrain and Truck Mount
      • Burden Carriers
      • Die Handlers
      • Elite Counterbalance
      • Explosion Proof
      • Personnel Carriers
      • Specialty Vehicles
      • Stock Chasers
      • Straddle Carriers
      • Tow Tractors
      • Yard Spotter/Terminal Tractor
      • View All New Equipment

        Explore our selection of aerial lifts, forklifts, floor cleaning equipment, specialty equipment and more.

        View All Forklifts

        From efficient electric forklifts to high-capacity internal combustion engine lift trucks, we carry some of the most advanced and innovative models on the market.

    • Used Equipment
      • From pre-owned forklifts to used aerial lifts, telehandlers, material handling vehicles, and more, you’ll find it at Alta Material Handling. Browse our inventory and request a quote or call to inquire.

        View Inventory
    • Parts & Service
      • Service
      • Parts
      • Training
      • Fleet Management
      • Need emergency help? We offer guaranteed response times for customers on our service programs, with forklift service available 24 hours a day, 365 days a year.

        Learn More
    • Locations
      • Montgomery, IL
      • Itasca, IL
      • Bolingbrook, IL
      • Calumet City, IL
      • Traverse City, MI
      • Muskegon, MI
      • Zeeland, MI
      • South Bend, IN
      • Kentwood, MI
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      • Wallingford, CT
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      • Wilmington, MA - Dock and Door
      • Wilmington, MA
      • Lewiston, ME
      • Middleboro, MA
      • View All Locations
    • Tires
      • The Alta Tire Group is one of the largest material handling tire sales and service organizations in the United States. Alta is factory direct, handling multiple O.E. and performance lines. No matter your lift truck application or model, we have the right tires for you.

        Learn More About our Forklift Tire Services
    • Dock & Door
      • Commercial Overhead Doors
      • Loading Dock Equipment
      • Dock Safety
      • Energy Saving Products
      • Fire & Smoke Safety Equipment
      • Security Equipment
      • Dock & Door Services
      • New York and New England’s Leader in Loading Docks, Dock Seals & Shelters, Truck Restraints, High Speed & Overhead Doors. 24 Hour Emergency Service Available.

        Dock & Door Solutions
  • Construction
    • Construction Homepage
      • Alta Equipment Company is more than a dealer. We're your partner in Construction Equipment. Check out our current promos.

        Construction Homepage
    • New Equipment
      • Aerial
      • Aggregate Equipment
      • Agriculture
      • Asphalt / Concrete Paving
      • Compact Equipment
      • Cranes
      • Earthmoving
      • Mowers
      • Plows
      • Power Systems
      • Recycling / Demolition
      • Trailers
      • View Construction Equipment

        Contractors and construction companies throughout the Midwest look to Alta Equipment Company as their source for construction equipment.

        View Construction Parts & Services

        For more than 8 years, Alta Equipment has offered our customers in the construction industry consistent, responsive, high-value service.

    • Used Equipment
      • View Used Construction Equipment
    • Parts & Service
      • View Parts

        Alta Equipment's investment in service includes an extensive parts inventory for all equipment makes and models. Parts are stocked based on customer equipment in the field as well as parts purchase history. That means more parts are on the shelf when customers need them.

        View Service

        We offer service for all makes and models of heavy construction equipment, investing in over 200 highly-trained technicians and cutting-edge technology in order to offer the best range of service solutions in the Midwest. We offer guaranteed response times for customers on our service programs, and have service available 24 hours a day, 365 days a year.

    • Rental
      • Alta Rents has partnered with the very best construction manufacturers to deliver the most reliable rental equipment.

        View Rental Equipment
      • View Rental Locations

        Whether you’re in Detroit, MI, Bangor, ME, or anywhere in between, contact Alta Equipment Company today to take your project to the next level.

        View Rental Policies

        View our rental policy regarding our equipment and tool rentals.

    • Locations
      • Ottawa, IL
      • Spring Grove, IL
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      • View All Locations
    • Government
      • Getting vital services and planned projects completed on time is now more important than ever. Times are tough and budgets are likely constrained. You need high-quality equipment to get jobs done safely and efficiently — and we have an easy-to-use contract solution.

        Contact Us
  • Electric Vehicles
    • Electric Vehicles
      • Opting to go electric isn’t always simple, but it can be an incredible boost to a fleet’s ROI and performance. Alta eMobility was formed to handle every step in converting your fleets to electric power.

        Alta eMobility
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  • Home
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  • Current: Reinventing the on-road electrification value proposition

Reinventing the on-road electrification value proposition


  • Categories:
  • Featured
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05/16/2022

Electromobility (eMobility) surrounds us. Numerous innovative equipment manufacturers are coming to market with electrification-related products. Vehicles are getting faster, batteries are becoming stronger, charging technologies are ever evolving, and a host of networks now exist to help with telemetry and data. Until recently, these groups have been siloed trying to commercialize their individual technologies. Ironically, however, they rely on one another to execute with success.'

Alta saw a need to help our customers streamline the buyer’s journey and answer this question: “We want to electrify our fleet, but we’re not sure where to start. Can you help?”

To electrify their fleet, customers need to become experts in five different workflows: Specifying infrastructure; installation and permitting; service solution for vehicles/infrastructure; leveraging incentives (federal, state, utilities); and peak demand balancing. This is a daunting task, made even more difficult by current workloads and talent shortages plaguing the industry.

Meet Alta’s “Total Solution” model, a proven formula we have followed in both our material handling and construction equipment markets. The eMobility space, while comparatively newer, is no different. Through this process, our team bundles these workflows, provides total-cost-of-ownership modeling and guides our customers through the entire process, from the initial call to turning the keys over.  

What is beneficial for the industry is also good for us. We have been on our own transition to electric with the purchase of two electric vans and a Nikola Tre BEV to replace gas and diesel trucks, and we’re installing DC chargers and Level 2 chargers at our headquarters in Livonia, Michigan. We are excited to share our ES&G commitment and help customers achieve their sustainability goals.

While Alta will start with the Class 8 tractor market, we are not stopping there. Our company envisions building this business unit out to support more classes of electrified on-road vehicles, leveraging an entire host of refueling technologies. These technologies include energy storage with DC/DC fast charging, DC fast charging with a hydrogen fuel cell generator, vehicle-to-grid charging, and hydrogen generation and distribution.

Driven by our guiding principles of invest in the best, mutual respect, one team, passion for excellence and customers for life, we believe that we are built for success. Alta’s customer-centric value proposition is what truly sets us apart in this industry.

Source: Crain's Detroit

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